SEO results can take anywhere from 3-6 months to a year or more, depending on the competitiveness of your industry, the quality of your website, and the effectiveness of your SEO strategy.

Organic search results are natural listings that appear on search engines like Google, while paid search results are advertisements that businesses pay for to appear at the top of search engine results pages (SERPs).

While it's possible to learn and implement basic SEO techniques yourself, hiring a professional SEO expert can help you achieve better results faster, especially if you're in a competitive industry.

It's recommended to update your website content regularly, at least once a month, to keep search engines crawling and indexing your website, and to attract and engage your target audience.